Nowadays, luxurious shopping malls and high-end shops are “mushrooming”. Shopping in luxurious and sophisticated spaces is what many customers expect. In addition to a beautiful website selling shoes, a traditional store will also increase your sales. A footwear store with beautiful design and outstanding style is the key for your business to attract customers. Choosing for your store a unique design style will make an unforgettable impression in the minds of customers. Follow Shoesops to learn about some tips for designing beautiful footwear shops.
Choose your design style
There are many styles of interior design for shoe stores. You can choose your own style or combine many different forms to create unique characteristics. You can refer to a few outstanding shoe shop design styles as below:
With this footwear shop design style, you will give customers an open, unique and no less refreshing shopping space. Instead of arranging products in separate zones such as men’s leather shoes, sports shoes or office shoes, you can arrange the shelves according to your preference. Customers are free to explore each product with different directions. Not only does this give your store a sense of generosity, but it also makes the customer feel comfortable.
However, with this style, you will have a “headache” when looking for a layout that is both free and not messy and indiscriminate. The number of employees can be reduced compared to the normal store layout, which will increase customer comfort. However, you will need to arrange cameras to ensure store security.
If the free style brings a sense of liberty and freshness to your store, the boutique style brings elegance and class. This is also the style of shoe shop design applied by many high-end brands. Each different product group will be designed and located separately in each region. With this style of shoe shop design, you can arrange each region with specific themes for each product group. For example, sports shoes will be displayed in a vibrant, youthful space, while corporate leather shoes will be immersed in deep and luxurious colors. To design a boutique style shoe store, you need a large space to create a unique shopping experience for each product group.
This is a shoe shop design style applied by many small and medium-sized shoe stores with the ability to make the most of the space but still bring comfort to customers. Cabinets and shelves for displaying products will be arranged in parallel or on the wall. You can display many different products by separating each row of shelves. Salespeople can immediately observe and advise customers while still creating the necessary comfort when customers are making a purchase. With this style, you can take advantage of wooden cabinets, glass cabinets or glass shelves to display many products but not lose the aesthetics of the entire store.
Select the color and size of the furniture
Furniture inside the store also has a significant influence on shopping space and customer experience. If you choose too high shoe cabinets, customers will have difficulty seeing and choosing the above products. Meanwhile, with low shelves, you will need to arrange multiple shelves to display products, which inadvertently creates a cramped feeling for the store. With limited space, you can take advantage of cabinets, glass shelves and wall cabinets to increase the display area. Do not forget to put the cabinets, shelves parallel to make the area of the store look bigger.
Besides display cabinets and shelves, other furniture such as staff tables and chairs, customer seats and closets also need to be consistent in color, size and material. With an affordable store, you can use cheap materials that match the cost and fit the style of the store. Meanwhile, if your store follows an elegant, high-end style, furniture with leather, glass or natural wood will increase the luxury for shopping space.
Combine lightings and product display reasonably
A harmonious combination of lighting and stuffs in the store will bring you unbelievably effective business. Bad lighting arrangement will cause discomfort for customers such as being dazzled or not having enough light needed. You can combine ceiling lights, led lights and display lamps in cabinets to impress customers. Lamp colors commonly used as gold will create warmth and highlight the products on display while still integrating with the overall design of the shoe shop.
For the layout of the products in the shoe store, you can learn how supermarkets arrange the products. It is no coincidence that the common products you usually buy will be placed in easy-to-see and convenient places. For display on shelves, the 2nd and 3rd floors are golden locations to showcase the most popular products. These are considered positions at eye level of customers. Products at these locations have a higher chance of being purchased than other positions.
You can put the best and newest shoes in the middle of the store or on a high shelf. Both positions attract customers and create opportunities for customers to go through other shelves before they come to their “dream” shoes. On the short or long journey, it is difficult for customers to avoid seeing other shoes, and it is difficult to refrain from buying if they are in a sale or special promotion.
At the checkout counter, you can place additional accessories such as shoelaces, gift bags, shoe pads, heel protectors and shoe polish. When customers check out, for products that appear immediately near the counter while the price is not too high, the possibility of customers purchasing more is very high. However, whether you arrange shelves, products or furniture in this way, always match the arrangement with the overall design style of the whole store. This not only creates aesthetics for the store but also gives customers the professional shopping experience like at any other high-end shoe shop.